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SOLVED: Susan Jensen, a marketing manager for a major consumer packaged goods manufacturer, is very upset with the sales results of the new oat bran cookies her company introduced three months ago. She believes that an important factor in the lackluster sales results is that too many supermarkets across the country were not featuring the product in giant end-of-aisle displays recommended by the manufacturer to evoke consumer impact and awareness. "I feel like hitting those store managers over th

SOLVED: Susan Jensen, a marketing manager for a major consumer packaged goods manufacturer, is very upset with the sales results of the new oat bran cookies her company

VIDEO ANSWER: Here is a question for the students. When it comes to getting a new product onto the supermarket shelves, the grocery business is one of the most…

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