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How great leaders inspire action

How great leaders inspire action

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

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If you want to be a leader who inspires cooperation, trust and change — start by asking the question "Why?" Watch Simon Sinek's full talk for a deeper dive into the ideal model for inspirational leadership: http://t.ted.com/CCYKOW3 | TED

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