McDonald’s newest TV ad has a pretty conspicuous absence: McDonalds. The spot, a creation of Baby Driver director Edgar Wright and set to Yello’s iconic ‘Oh yeah,’ is the fast-food giant’s first ever advertisement that does not include a single shot of the golden arches or their products. In this week’s Hit or Miss, Fast Company’s Jeff Beer discusses the unusual approach and what major brand-names can gain from taking a more experimental route. | Fast Company