Not getting the results you want? Here’s how to use purple shampoo the right way: 💜 What It Does: 1️⃣ Neutralizes brassiness, keeping your blonde, silver, or grey hair, cool and vibrant and prolongs your hair from going warm 2️⃣ Enhances shine, giving your hair a healthy, glossy finish and refreshes your colour 3️⃣ Nourishes and strengthens with gentle care - The Moroccanoil Blonde Perfecting Shampoo is 🔥🔥🔥 ❌ What It Doesn’t Do: 1️⃣ it shouldnt replace your regular shampoo – use it only once

For all of our blonde babes, meet your new favorite shampoo, Tone It Down by @evahairnyc. This purple shampoo neutralizes unwanted yellow tones and gives you salon-fresh results every time. 📹: @kellystrackofficial #blondehair #haircareroutine #EvaNYC #purpleshampoo | Sally Beauty

B l o n d e transformation ✨✨ Let’s talk the importance of not OVER purple shampooing — if you like to keep a bright blonde using your purple shampoo ONCE every 3-4 washes is plenty! If you OVERUSE purple shampoo you will notice your color looking more drab and dull, less brilliant and bright ☀️ in order to REFLECT light and appear bright there still must be a HINT of warmth. Cool hair colors appear less bright because they ABSORB the light vs. reflect it So if you want to stay bright ✨✨✨ be sur