2021年8月27日 · “Yes, we’re ugly; yes, we’re polarizing,” says Heidi Cooley, Crocs’s CMO. “But importantly, we’re one-of-a-kind. And what we recognized is that this is exactly what resonated …

2021年5月4日 · Crocs have “almost a clownish jolliness” to them that’s much needed during the pandemic. Starting around $50 a pair for adults, they’re also affordable.

2023年10月12日 · But how did Crocs, a brand that was once ridiculed and dismissed as ugly and unfashionable, manage to achieve such a remarkable turnaround? What are the secrets …

2018年8月23日 · While they may have been vilified on social media, Christopher Kane and Balenciaga’s Crocs have changed the perception of the shoe from comfortable-but-ugly to …

2021年7月22日 · Crocs eliminated bespoke footwear styles like boots and sandals, which were sold in countries such as Russia and China. The goal was to discontinue styles that weren't …

2024年10月18日 · By embracing their quirky, ugly identity and turning it into a badge of honor, Crocs have rewritten the rules of fashion. Their story is a reminder that being different isn’t just …

2025年2月25日 · Crocs gained popularity among a particular group due to their utility, but most critics wrote them off as “ugly” and “clunky.” However, two decades later, the brand has …

2022年12月11日 · Once ridiculed, the brand has seen a revival in recent years, with its comfort, celebrity endorsements and iconic look driving its comeback. The American footwear company …

Robin Givhan, the Pulitzer Prize–winning fashion critic for the Washington Post, has been documenting the Crocs phenomenon for more than a decade—ever since she wrote a column …

2024年9月5日 · When the co-founder of Crocs first laid eyes on a prototype of the shoes back in 2002, his immediate reaction was, “Those are ugly.” Despite this initial skepticism, those “ugly” …