Price-matching guarantees: Influences on pricing strategy in a …
2012年11月1日 · Firms in many industries, such as sellers of consumer goods, manufacturers and sellers of industrial goods, and those who operate e-commerce, use price-matching …
How Retailers can use Price Match Guarantees - dunnhumby
What is a Price Match Guarantee? A PMG is essentially a promise by the retailer to refund the difference if the customer, post-purchase, finds a lower price elsewhere. PMGs have been …
Price-Matching Guarantees with Endogenous Consumer Search
2010年6月25日 · Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a …
Price matching guarantees and consumer search - ScienceDirect
2013年1月1日 · PMGs impacts on search behavior, increasing reservation prices of consumers. Higher reservation prices allow firms offering PMGs to raise list prices. An indirect strategic …
Price-Matching Guarantees with Endogenous Consumer Search
2016年8月26日 · Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a...
Model of retail price match guarantees - ScienceDirect
1997年7月1日 · Price match guarantee (PMG) policies are steps taken by retailers to satisfy buyers when there is a difference between their own price on a specific item and a rival …
双通道价格匹配保证,Quantitative Marketing and Economics - X-MOL
许多零售商提供价格匹配保证（pmg），借此向客户保证，竞争对手为同一产品提供的任何较低价格都将得到匹配。 供应商有时还会通过其直接渠道向消费者提供PMG。
Interaction between manufacturer's wholesale pricing and retailers ...
2023年11月1日 · Our analysis uncovers that retailers refrain from offering PMGs when the manufacturer is granted the discretion to set discriminatory wholesale prices—even if such …
(PDF) Price-Matching Guarantees, Retail Competition, and Product …
2003年1月1日 · Price-matching guarantees (PMGs) are offers to match a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and their...
Price-Matching Strategy: Implications of Consumer Behavior
2019年12月15日 · Price-matching guarantees (PMGs) are offers by which retailers promise to match any lower price offered by the competition for the same merchandise.