Leading expert in neuromarketing and the application of biological methods to understand consumer behavior. Ming Hsu is an associate professor at the University of California, Berkeley. He holds appointments in the Haas School of Business …

Ming Hsu is an associate professor at the University of California, Berkeley. He holds appointments in the Haas School of Business and the Helen Wills Neuroscience Institute. Prof.

Philosophical Transactions of the Royal Society B: Biological Sciences 363 … A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ... Overrepresentation of extreme events in decision...

Welcome to the website of Prof. Ming Hsu. Prof. Hsu teaches marketing research at the Haas School of Business, and conducts research in neuroeconomics and consumer neuroscience.

Ming Hsu, Ronald Cowan, David Zald, and Gregory Samanez-Larkin. “Individual differences in dopamine are associated with reward discounting in clinical groups but not in healthy adults”.

The neural basis of economic and consumer decision-making.

Take a look at our new paper to find out how we are beginning to unravel these processes using a combination of tools and ideas from neuroscience, social psychology, and behavioral economics. Kobayashi, Kenji, Joseph Kable, Ming Hsu, & Adrianna Jenkins. “Neural representations of others’ traits predict social decisions”.

Neural basis of economic and consumer decision-making.

Ming Hsu’s research involves using neuroscientific and computational tools to understand the biological basis of economic and consumer decision-making. His work is focussed on understanding how brain-based methods can be used to generate and validate insights into customers’ thoughts, feelings, and behavior.