2018年11月16日 · The founders of e-cigarette powerhouse Juul claim they never wanted their product to appeal to minors. But one tobacco expert says the company’s early advertisements wooed young people.

2019年1月25日 · Juul, the Silicon Valley startup that’s taken over three-quarters of the US e-cigarette market, has repeatedly declared it is in the business of helping adult smokers quit …

JUUL’s Vaporized launch campaign featured models in their 20s appearing in trendy clothes engaged in poses and movements more evocative of underage teens than mature adults. Subsequently, JUUL’s principal advertising themes have been closely aligned with that of traditional tobacco advertising

2020年2月12日 · Juul Labs, the vaping company that has long insisted it never marketed its products to teenagers, purchased ad space in its early days on numerous youth-focused websites, including those of...

2025年1月5日 · This case study examines JUUL’s approach, revealing how targeted advertising and branding have effectively captured the attention of youth and young adults. The implications of these marketing techniques extend beyond business success, raising crucial questions about public health and regulatory challenges.

2023年4月12日 · J uul Labs Inc. agreed to pay $462 million to six states and the District of Columbia to resolve lawsuits and investigations into the e-cigarette manufacturer’s marketing of addictive vaping...

2018年11月26日 · Stanford researchers have unveiled a trove of images from ads that the Silicon Valley e-cigarette startup Juul used to market its flash-drive-esque devices. The company, recently valued at $15...

2020年2月12日 · In a new lawsuit, Juul is accused of advertising to young children looking online. Mock up ads of young-looking models fashionably holding Juul devices were uncovered by Massachusetts...

2019年5月17日 · The most-common product used among teenagers and young adults? JUUL—which now controls an estimated 75 percent of the total e-cigarette market in the U.S. JUUL, through its partnership with Phillip Morris, is now an official tobacco company. Neither group can be looked upon to help solve the youth e-cigarette epidemic.

2020年2月13日 · Popular e-cigarette maker Juul intentionally and egregiously tailored its marketing to appeal to underage youth, according to a lawsuit filed by Massachusetts Attorney General Maura Healey on...