Modeled after the blue shark and made of recycled polyester, the toy has gained prominence on social media as a popular internet meme, especially in the transgender community. [1] . It has also been used as a mascot by IKEA in some regions. Blåhaj is a 1-meter-long (39⁄ in) stuffed toy resembling a blue shark and stuffed with recycled polyester.

Blåhaj （瑞典语发音： [ˈbloːhaj]，意为“ 蓝鲨 ”）或稱 布罗艾，是 瑞典 宜家家居公司 （IKEA）生產銷售的 絨毛玩具。 該絨毛玩具以藍鯊為原型，由再生 聚酯 制成，并成为十分流行的 網路迷因。 在 跨性别 社群中，它的知名度尤其高。 在部分地区它还成了宜家的 吉祥物。 Blåhaj為長100厘米（39英寸），外形酷似 蓝鲨 的 絨毛玩具，其填充物为再生 聚酯。 Blåhaj可以机洗，水温不应超过40°C (104°F) [1]。 除此以外，宜家还銷售一种55厘米（22 英寸）长的小型Blåhaj [2]。 2021 …

2023年7月19日 · Blahaj is the unofficially official mascot of MIT Sport Taekwondo. But while Blahaj has achieved local celebrity status by posing in every other East Coast Taekwondo Collegiate League teams’ photos, Blahaj isn’t only there to look pretty.

2022年11月20日 · I wrote an article about this exact thing! It started as a meme on tumble, but quickly became a thing in real life. Why? Blahaj is inexpensive for its size and quality, it’s cute and it has the trans colours. But there’s more, too, probably too much for just one reply.

2023年8月10日 · Here's everything you need to know about the IKEA BLÅHAJ. When Did The IKEA BLÅHAJ First Release, And When Did It First Go Viral? The IKEA BLÅHAJ was first released in early 2014 and marketed as a children's plushie.

2021年9月2日 · 1.1K votes, 13 comments. 103K subscribers in the BLAHAJ community. << So, have you found a Blahaj to cuddle yet... buddy? >>

2025年1月21日 · Blåhaj or IKEA Shark is a stuffed shark plush sold by IKEA that has become synonymous with the trans community and trans pride. Blåhaj first gained popularity in 2018, when people on the internet began to post about the comfort they felt from the plush and the general love they had for it. [1]

2022年11月27日 · There was an AMA with an IKEA spokesman who stated that they deliberately marketed it to trans people using less-obvious tactics (astrotufing, people raising awareness of Blahaj in the trans community with the kind of stories that are basically the way people still talk about getting a blahaj).

2022年2月1日 · It’s Blahaj, the stuffed shark IKEA sells and once nearly discontinued, and in recent years it’s become an unlikely LGBTQ icon. Really, it has. Its popularity online extends throughout social media, on Tumblr, Twitter and elsewhere. It even has its own subreddit, where over 26,000 people have subscribed for updates on the plush shark.

Native austrian Blåhajs