On Setsubun, people face the most auspicious direction of the year and eat the whole ehōmaki, an uncut sushi roll, to pray for prosperity and happiness for the year. It is believed that it was originally called simply marukaburi zushi (丸かぶり寿司) or futomaki zushi (太巻き寿司).

2025年1月31日 · Setsubun is a day to sweep away misfortune by throwing beans at the "demon for a day." But have you heard the story of the greedy demon who loved to gamble? In 2025, Setsubun, the day marking the beginning of spring, falls on Sunday, February 2.

2025年1月27日 · Setsubun involves a lot of bean eating and bean throwing to ward off evil spirits that bring disaster, misfortune and bad health as well as marks the end of winter. It is celebrated at home but there are some famous public events at temples that are fun to visit.

2022年2月3日 · It’s no coincidence that the Chinese (and Korean and Vietnamese) New Year is almost the same day as Setsubun. For most of its history, Japan used the Chinese lunar calendar and it still echoes through many Japanese customs. Until Japan switched to the Western calendar in 1873, Setsubun was the day before New Year.

2025年1月7日 · “Setsubun（節分）” is a traditional Japanese event to drive away evil spirits and invite good fortune at the turn of the seasons. Customs like bean-throwing ("Mamemaki") and eating "Ehoumaki" sushi rolls are widely recognized.

2019年1月16日 · Public bean-throwing ceremonies known as mame maki are performed during Setsubun with shouts and chants of "oni wa soto!" (get out demons!) and "fuku wa uchi!" (come in happiness). Modern Setsubun has evolved into sponsored, televised events with appearances from sumo wrestlers and various national celebrities.

2023年1月31日 · Beans, ogres and big sushi rolls, oh my! This quirky combination can only mean one thing, Setsubun in Japan. Setsubun is a traditional festival on the day before Risshun, the first day of spring and of the new year, and falls on February 2nd, 3rd or …

2022年1月26日 · Each year, on February 3rd, the celebration known as Setsubun takes place across Japan. This celebration, literally meaning “seasonal division,” marks the end of winter and the beginning of spring, formally known as ‘risshun,’ according to the traditional calendar used in Japan many years ago.

2025年1月27日 · Setsubun no Hi (節分の日), celebrated annually on February 2, 3 or 4, is a traditional event marking the official beginning of spring, according to the Japanese lunar calendar. Though not a national holiday, Setsubun is widely celebrated across Japan. It’s a day full of bean-throwing, bean-eating and efforts to scare evil away to welcome good fortune.

On February 3, the people of Japan will observe Setsubun, a revered holiday that involves a traditional practice of tossing roasted beans towards individuals wearing demon masks. This ceremonial act is performed with the intention of expelling malevolent spirits.