El Toro IP Targeting is a leader in digital advertising technology, utilizing real human behavior to connect business and customers.

As El Toro continues to expand, we remain committed to pushing boundaries and redefining advertising technology. The highly anticipated Gen3 Portal is officially launching soon, marking another massive milestone for El Toro and our clients.

El Toro's adtech products are 100% cookie-free and connect with real people at an unparalleled accuracy while eliminating ad fraud.

Here at El Toro, we’re so proud to be a part of what we believe to be the greatest community in America. Now, our bourbon life is even more embedded in Louisville’s downtown district. These renovations have brought life back to our famous Whiskey Row.

At El Toro, we focus on human behavior. Our analytics are based on real people and where they are in the real world.

Join us for an exclusive Ad Tech Happy Hour! Enjoy great drinks, networking, and a short but insightful presentation on OTT advertising and how El Toro’s unique approach sets us apart. …

The story of El Toro after more than a decade in the ad tech industry. Our timeline, our achievements, and what sets us apart.

The seminal metric for digital advertising campaigns at El Toro is now and always has been Return on Ad Spend (ROAS). By conducting a Pre/Post Net of Control (PPNOC) analysis of who bought either as measured by data from a CRM/offline dataset or via a footfall analysis, we focus on efficacy and profitability for our clients.

El Toro’s AI-Driven Advertising Platform Intent-To-Home uses topic-based audience generation from online signals to identify purchase patterns. This ensures your ads target high-intent audiences, ultimately boosting your ROI.

El Toro's advertising mediums best practices and creative specifications for optimal results as well as minimal requirements.