Welcome to the CUDL financing platform and lender network. Developed for speed through efficiency, our intuitive interface and understanding of the needs of dealers make financing with credit unions simple and easy – with no back and forth required.

CUDL brings a more human(e) approach to automotive financing by focusing on a customer-first experience through the nation’s largest network of credit union lenders and in-market car shoppers. CUDL enables dealerships to meet the needs of their customers by transforming the entire car shopping, buying, and financing experience.

CUDL connects dealerships with the serious deal-closing financing horsepower that only the largest network of credit unions can deliver. We’re talking access to great financing options, friendly service, and meaningful local partnerships.

When you're buying a vehicle, the Credit Union Direct Lending (CUDL) program can make the process a much smoother ride. When you shop through a CUDL dealer, you'll be able to complete the deal from test drive to financing with WSECU in one visit. You can even do your one-stop shopping on Sundays or holidays.

The leading provider of indirect lending and point-of-sale services for the credit union industry and creator of the Credit Union Direct Lending (CUDL) program. As a credit union-owned service organization, we develop custom applications, training and marketing programs to help participating credit unions serve their members’ auto buying needs.

Our Credit Union Direct Lending (CUDL®) program lets you easily research, find, and finance your car. What Is It? Our CUDL® program gives you access to an extensive database of dealerships and vehicles. We’ve even taken the time to collect ratings on the dealers so you can choose someone trustworthy.

Pikes Peak Credit Union has partnered with Credit Union Direct Lending (CUDL) to offer you a fast and efficient way to shop for a new or used vehicle! When you use this FREE service, you can get your loan decision and complete your loan documents at the dealership when you purchase your next vehicle from a participating dealership.

To say Visions’ indirect lending program has grown since implementing CUDL is an understatement. In 2013, the credit union’s first year with CUDL, indirect auto loans increased 60% to $11 million in new originations. The following year, the loans increased more than 150% to CUDL provided Visions with the ability to fund and retain more

Credit Union Direct Lending, more commonly known as CUDL, has revolutionized auto financing. With CUDL, you no longer need to be preapproved to shop for your next auto loan. When you find the car you want, simply tell the dealership you would like to …

CUDL was created in 1994 to provide a fast and easy method of credit union financing at local dealerships. Today the program spans 49 states, representing more than 20 million credit union members, 650 credit unions and 9,500 dealerships. What is CUDL® (pronounced “cuddle”)?