2022年1月8日 · Cause-Related Marketing (CRM) is one of the most versatile activities among the Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched, however, only a few authors have performed systematic literature reviews on CRM.

2025年1月31日 · What is the best CSR software? We look at 10 corporate social responsibility software platforms to see which CSR management system is right for your business

CSR is about addressing social and environmental issues through responsible business practices, whereas CRM is about managing customer interactions to build long-term loyalty. Despite their differences, incorporating both CSR and CRM into your …

2014年6月26日 · Hence, the aim of this paper is to provide a theoretical foundation for the current state of research on sustainability-oriented CRM, which we define as the holistic integration of economic, environmental, and social sustainability issues, and the core areas of CRM, i.e. marketing, sales, and services.

Learn how to align your CRM strategy with corporate social responsibility (CSR) and manage your customer relationships in an ethical and sustainable way.

Corporate social responsibility is a business attempt to improve humanity whereas cause-related marketing is a business partnership with a charity to achieve mutual goals. In comparison, CSR focuses on a company's internal processes and policies while CRM involves collaborating with charities or nonprofits to achieve a worthwhile goal.

CSR & CRM - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities.

2025年3月21日 · Discover the best CSR software and find the right tool for your team. Compare features, pros + cons, pricing, and more in my complete guide.

2021年11月25日 · CRMは、CSRとマーケティング手法を融合した次世代型ビジネス戦略として期待される反面、留意すべき大事な点があります。 コーズ・リレーテッド・マーケティングの「コーズ (cause)」は、直訳すれば、「原因・理由」といった意味となります。

This article tries to focus on the difference between CSR and CRM and to understand how companies use the concept of CRM as a marketing strategy. A Number of Corporations are incorporating CSR as the prime policy of their business.