2022年2月16日 · Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.

Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.

2022年6月29日 · MTN Group today released the second instalment of its brand refresh with the ‘Voice’ brand film that highlights how a simple ingredient of life, in this case your voice, can impact and change the way people see the world, and inspire progress.

It has five key components: brand strength (the power of the MTN brand); our leadership brand (we have bold and inspiring leaders); investing in our talent (unlocking human potential); a globally diverse culture (celebrating our diverse communities); and total reward and recognition (achieving performance excellence).

2025年2月4日 · INTERVIEW | Sylvia Mulinge, the Chief Executive Officer of MTN Uganda, has embraced the mantra “Unstoppable” as a key message in her leadership. On January 28, she held an engaging discussion with a small group of reporters to unpack what this mantra means for MTN Uganda and the broader telecom sector.

2022年9月12日 · Utilising the three most distinctive design assets that MTN is known for, we built the entire brand with only MTN Sunshine Yellow, MTN Brighter Sans and the shape oval – building memory structure and recognisability in market. Agency Credits: TBWA Grid Worldwide.

Over the years, MTN has been an explorer brand in the telecommunications industry. The new outlook, structure, and communications strongly attest to this fact. However, consumers and industry watchers are quite curious as to what informed MTN’s decision to retain the tagline “Y’ello” and discard the”Everywhere you go” tagline.

2020年9月24日 · MTN is a telecommunication giant operating across Africa and the Middle East. As part of a pitch project I developed a brand identity that included redesigning the logo, brand assets and building a brand guidebook for the various stakeholders.

MTN Group today unveiled its evolved visual identity, articulating the context behind the logo many have seen since 16 February 2022. It is just the second brand overhaul since the Group was founded in 1994. Back in 2004, the changes made to the brand resulted in MTN taking ownership of the colour yellow that is now synonymous with MTN.

2022年2月28日 · MTN Group has unveiled its evolved visual identity, articulating the context behind the logo many have seen since February 16th, 2022 becoming the second brand overhaul since the Group was...