Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a …

2025年2月4日 · In order to attract young male consumers, Coors tried to prove that Zima was an alternative to beer that was more masculine than wine coolers. Because of its citrus taste, clear color, and hip-looking bottle, proving itself different from wine coolers proved to be a challenge.

Coors marketed Zima as neither beer or wine cooler, but in its own category—a carbonated alcohol drink filtered until transparent. It targeted consumers who found beer bitter and wine coolers too sweet.

2023年5月30日 · The Zima brand wanted to assert its product as a clear, citrusy/sweet alternative to beer but didn't want to be caught dead near the wine coolers, the category of drink that it most resembled. Coors even insisted that stores keep Zima physically distant from the wine coolers and display it next to the beer instead.

2015年9月21日 · A new wave of bottled cocktails inspired by the craft cocktail movement are starting to make their mark on the industry. Sarah Baird meets the players trying to make you forget the wine coolers and canned cocktails of yore.

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2024年9月1日 · The legacy of Zima lives on in an explosion of sugary drink coolers like Smirnoff Ice and Mike’s Hard Lemonade that are widely available. If that’s still not scratching the itch, you can make your own homemade version that is tasty and refreshing via Food & Wine, though the authors acknowledge that none of them ever tasted a real Zima.

2017年6月22日 · According to Mental Floss, which published a history of the product, Zima bubbled up at a time when people were drinking less beer and preferring wine coolers. Coors filtered color (and,...

2018年8月19日 · It muscled its way into a world dominated by beer and wine coolers, giving casual drinkers a third option: Malt liquor-based beverages that tasted reasonably clean, fruity, and refreshing. Give Zima some credit, because it did indeed launch ready-to-drink semi-cocktails like Smirnoff Ice and Mike’s Hard Lemonade — “malternatives,” in ...

2017年2月20日 · As a primer for the forthcoming Zimapocalypse, here are 10 things to know about the low-ABV drink that was the butt of so many jokes during the Clinton administration: 1) With beer sales on the...