2019年7月5日 · Visual rhetoric works in two ways. When you understand it, it becomes a useful tool allowing us the build effective visual communication. It is incredibly valuable for working out visual storytelling, building identification and persuading the audience to stick with it and to accept the denouement.

2020年10月16日 · Visual rhetoric is grounded in an expanded notion of rhetoric that involves "not only the study of literature and speech, but of culture, art, and even science" (Kenney and Scott in Persuasive Imagery, 2003).

Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1]

These resources will help students and teachers better understand the use of visual elements for rhetorical purposes.

"Visual rhetoric" has been used to mean anything from the use of images as argument, to the arrangement of elements on a page for rhetorical effect, to the use of typography (fonts), and more.

2015年11月23日 · [V]isual art has long been regarded as a rhetorical practice, concerned with narrative and with persuading and moving its audience. Matthew Rampley notes that certain artistic and creative images tell stories, which can captivate and lead audiences to interpret and question their meaning.

This chapter describes “visual rhetoric,” and is divided into two sections. The first section is about “visual culture” and adapts seven premises developed by Dr. Catherine Palczewski, John Fritch, and Richard Ice in their textbook, Rhetoric in Civic Life.

2022年12月19日 · Visual rhetorical analysis differs from analyzing an artwork aesthetically or via its place in art history as it specifically aims to understand how art creates meaning (Edwards 220). Ergo, visual rhetoric is how artists convey their messages through their works rather than what they try to convey—relating back to how ‘rhetoric’ works.

These questions are valuable when analyzing and discussing the visual rhetoric of print advertisements, television commercials, websites, and cartoons too. Visual and spatial texts make arguments, and readers will have different understandings and beliefs about them.

Visual rhetoric scholars Helmers and Hill, for example, mention a wide variety of examples: cave art, Egyptian hieroglyphics, stained-glass windows in churches, World War II posters, editorial cartoons, motion pictures, charts, graphs, and so much more.