The preferred approach is to use the Siren logo by itself, unlocked from the wordmark. This allows flexibility to present the Siren with greater prominence while maintaining a considered, open and modern presentation.

By consistently utilizing the Siren logo, an expanded palette of greens rooted in our iconic green apron and a constrained family of harmonious typefaces, we bring purpose and cohesion to every interaction customers have with our brand.

Our green is iconic. Visible for blocks. It’s our most identifiable asset, from the color of our aprons to our logo. We’re leaning into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to our heritage and propels us into a global future.

Starbucks Siren Starbucks Creative Expression. Contents. Typography. We’re using three fonts with endless possibilities: Sodo Sans, Lander and Pike. While we’re moving away from hand-lettering, we’ll incorporate custom modifications to these …

© 2020 Starbucks Coffee Company. All rights reserved. Illustration—layered and storied with evidence from the artist’s hand—have brought our coffees to life for decades.

© 2020 Starbucks Coffee Company. All rights reserved. Explore real-life examples of how our brand expression has come to life across seasonal campaigns and product launches.

We’re quieting down the functional things so they can be most helpful—so customers will find exactly what they seek. This allows new news and priorities to come to the forefront through a more dynamic expression. Expand below to see how expression can shift depending on channel.

The Starbucks voice is evolving to unite our brand and meet our audience’s needs. We’re confidently turning down the volume of competing messages to elevate experience, removing obstacles in the way of people finding exactly what they seek at Starbucks.

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