2024年7月16日 · Price skimming is a pricing strategy in which a company starts by charging the highest price that customers will pay. Over time, the company lowers the price...

Skimming pricing strategy, or price skimming, is when a company sets a high initial price for a new or innovative product. The aim is to “skim” market segments willing to pay a premium price and then gradually lower the price over time to attract more price-sensitive customers.

Price skimming, also known as skim pricing, is a pricing strategy in which a firm charges a high initial price and then gradually lowers the price to attract more price-sensitive customers. The pricing strategy is usually used by a first mover who faces little to no competition.

2024年10月9日 · Price Skimming is a unique strategy often used by companies in introducing new or innovative products, allowing businesses to "skim" layers of the market, targeting customers who are willing to pay a premium price before gradually lowering prices to attract more price-sensitive buyers.

2021年11月17日 · Price skimming involves initially charging the highest price your market will accept for your product, then lowering it over time. The logic behind the skimming pricing strategy is that you attempt to “skim” off the top market segment to which you appeal, at the time when your product is freshest, thereby maximizing your profit margins early on.

Price skimming is the pricing strategy where marketers charge higher price of its product and service in the beginning, and then reduce it over time.

Price skimming is the pricing strategy in which a business sets a high initial price for a new product and then gradually lowers it over time. Apple's iPhone pricing strategy, for instance, demonstrates classic price skimming, starting high with each new release, and lowering prices as newer models emerge.