2023年4月4日 · Simran Lal joined Good Earth in 2002. Before she became the CEO, she worked in the company as an executive, handling many functions, including streamlining supply chain and merchandising. She transformed the company and made it one of India's most successful luxury lifestyle brands that sells fashion, home and wellness items.

Simran Lal hails from a renowned business dynasty with a company valued at Rs 80,000 crore in market capitalization. Her family is the driving force behind the Eicher Group, which boasts ownership of Royal Enfield. Her brother, the legendary business figure Sid Lal, leads the charge in the family business.

2024年4月1日 · Sid Lal's sister Simran Lal, who had the opportunity to inherit a role in the company, instead chose to carve a niche for herself by expanding her mother's company, ultimately growing a Rs 5 crore turnover luxury home decor brand Good Earth into a Rs 150 crore empire within a few years.

2016年5月16日 · Founder Anita Lal’s daughter, Simran Lal, is now the CEO of the company. She talks about the growth of the brand, why consumers should care about crafts and how to enjoy luxury responsibly.

2016年8月10日 · Nicobar was founded by Simran Lal along with her husband Raul Rai. Simran's experience in the lifestyle industry began with her role as CEO of Good Earth, a long-standing cult brand in India recognized for reviving authentic Indian craft in luxury design.

In 2002, she joined Good Earth, the brand founded by her mother. She worked in different capacities, helping streamline the supply chain and merchan - dising operations, before be - coming the CEO. Today, Good Earth is one of India’s most suc - cessful luxury lifestyle brands with a presence across fashion, home, and wellness categories.

2015年3月19日 · Simran Lal, former CEO of her family’s immensely successful brand Good Earth and founder of the lifestyle brand Nicobar, talks to Culture Trip about the things that inspire her, tips on travelling to India and other slow-fashion brands like hers.

2024年6月12日 · Despite her father's Rs 134000 crore business empire, she joined another company founded by her mother Anita Lal. Simran leads Good Earth, a chain of luxury home and apparel stores, as Chief Executive Officer (CEO).

2017年6月18日 · Both spaces are occupied by Simran Lal, in her dual role as the chief executive officer of flagship luxury retail chain Good Earth, and as the creative director of Nicobar, a start-up lifestyle...

2015年3月16日 · Whether it is about retaining Indian essentials or creating products for millennials, Lal has worked towards them all. But how does she manage to balance and keep the identity of all three brands upright?