CTV advertising can help brands reach audiences where they are already consuming content. It’s a form of digital advertising that can expand brand reach beyond shoppers in physical or online stores to audiences who are viewing content in a variety of places on websites and within videos.

Online video ads and CTV ads are optimized to increase engagement and maximize video impressions and views to help you meet your ad reach and brand awareness goals. With each ad type, you can reach your target audience while they're streaming media—with the option to limit how often a potential customer sees your ads.

2025年3月5日 · Connected TV (CTV) advertising delivers video ads on internet-connected devices, such as smart TVs, streaming devices, and set-top boxes. Unlike traditional TV advertising, it allows precise targeting using first-party data and programmatic advertising.

2023年3月7日 · For brands considering placing ads on CTV devices adjacent to apps, shows, movies, livestreams and other streaming content in 2023, it’s important to understand key factors that can impact the ...

2024年11月13日 · Amazon's Demand-Side Platform (DSP) offers a powerful way to run CTV ads, enabling brands to leverage Amazon’s massive data ecosystem and robust ad technology to drive meaningful results. Here are the top 10 reasons brands …

With the unmistakable rise of CTV, your TV marketing campaigns have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience.

Data Axle’s CTV advertising playbook is filled with best practices and tactics to help advertisers get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy. Download the playbook to learn: Why now? Explore the consumer behavior that’s driving massive CTV investment across industries

2024年4月12日 · We’ve run Xandr CTV campaigns for many years. We’ve curated 14 deal lists across 14 pubs/channels using their inventory list, your Account Manager should provide you with all deals in an excel sheet to search through.

2023年1月25日 · CTV stands for “connected TV.” The term describes any internet connected TV capable of streaming digital video content, such as smart TVs (Samsung, LG, Vizio, etc). It also includes set-top-box and streaming stick devices that allow you to watch digital content on any TV they are plugged into.

2023年3月7日 · As more and more consumers shift to streaming services for their entertainment needs, connected TV advertising is becoming an increasingly popular way for brands to reach more targeted audiences. However, with new trends and technologies emerging all the time, running effective CTV ads can be a complex, constantly evolving process.