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Stevia comes from Stevia rebaudiana, a plant that is native to the mountains of South America where it has been enjoyed by the local Guarani people for hundreds of years.At Pure Via® we use Stevia extracts to create delicious and low-calorie alternatives to …

Pure Via is an all natural, zero calorie sweetener derived from stevia, a plant native to South America. Its main sweetening ingredient is Reb A, a high-purity extract of the sweetest part of the stevia plant.

Our Natural Standard. Consumers have different ideas about what natural means. We want to share what natural means to us — so you can be a more fully informed consumer.

Naturally Made. Pure Via’s Sweet Essence: Nature’s Finest Touch. The secret to Pure Via’s delightful sweetness lies in the pure extract of the charmingly sweet stevia plant, called Reb A.

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© 2025 Pure Via and Nothing to Hide are registered trademarks

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Stevia History. Stevia is a member of the Chrysanthemum plant family. For centuries, the Guarani natives of South America have used the leaves of this amazing plant to sweeten herbal teas naturally.

Our Erythritol comes from a fermentation process using non-GMO corn mimicking the natural fermentation that produces Erythritol in the wild. The resulting Erythritol is then purified, dried and sieved, resulting in crunchy, great tasting crystals.