2025年4月1日 · The IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its fourth year on April 1st.

2025年3月4日 · As billions of gamers worldwide reshape entertainment, IAB PlayFronts returns on April 1, 2025, taking place at Convene (360 Madison Avenue) in New York City. Hosted by the Interactive Advertising Bureau (IAB), the digital media and marketing trade association, the flagship event will bring together gaming powerhouses, streaming platforms, and ...

6 天之前 · Marketers looking to make sense of the fragmented gaming landscape—and find scalable, brand-safe opportunities—congregated in New York on Tuesday at the IAB’s annual PlayFronts confab.

6 天之前 · The news: IAB’s 2025 gaming PlayFronts event emphasized that brands can no longer afford to avoid gaming, highlighting gaming’s value as a critical advertising channel. 32.5 billion gaming hours were streamed in 2024, yet gaming accounts for less than 5% of digital ad spend, stated keynote speaker Zoe Soon.

5 天之前 · According to the Entertainment Software Association, 61% of Americans play games at least one hour each week. Yet, gaming accounts for just 5% of total digital ad spend, according to Zoe Soon, VP of experience at IAB, speaking at Tuesday’s IAB PlayFronts in New York. But that’s starting to change. Now in its fourth year, the annual ...

2025年3月31日 · Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet to traditional advertisers. ... 93% of whom play games, according to ...

2024年4月3日 · The IAB PlayFronts 2024 marked a significant milestone in the digital entertainment sphere, bringing together industry innovators to share insights and chart the future of interactive media for the third year in a row.

2024年3月28日 · Gaming will attract more ad dollars from improvements in the tech behind buying and measuring and a growing list of successful campaigns, according to conversations and presentations at this week's IAB PlayFronts. Why it matters: Growth of in-game advertising could fuel more funding to and consolidation among the sector.

2025年2月21日 · Google Play IAB，全称为In-App Billing，是谷歌为Android应用提供的一个支付系统，使开发者能够在自己的应用内部进行商品或服务的销售。 它支持各种类型的交易，包括订阅、一次性购买和虚拟货币。 通过IAB，开发者可以向用户提供产品或服务，提升应用的盈利能力。 Google Play IAB是Android生态系统中极为重要的部分，它为开发者提供了一个安全、便捷的变现渠道。 对于用户而言，IAB提供了一个简单的购买过程，减少了跳转到外部支付平台的不便。 …

The IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its third year on March 26th and 27th.