2023年10月30日 · Italian beer brand Peroni Nastro Azzurro has launched its first-ever festive advertising campaign to encourage customers to ‘Live Every Moment, All Year Round’. Developed by creative agency UNBOUND, the campaign will be spearheaded by a 30-second spot that celebrates sharing in the ‘gift’ of Peroni Nastro Azzurro this Christmas.

There is no more spontaneous act in winter than lying down in the snow and creating a snow angel. It is a joyful act that most people have done at some point in their life. And by using the Peroni bottle to do create the snow angel, we made it clear that this is the beer brand that helps you live every moment.

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2023年11月8日 · Peroni Nastro Azzurro’s 2023 Christmas advert, ‘Live Every Moment, All Year Round,’ is a bold step into the winter ad arena. With its premium taste and heartwarming storytelling, Peroni reminds us that some pleasures, like a good lager, are to be savored all year.

‘the snow man’ Peroni Nastro Azzurro encourages everyone to ‘Live Every Moment, All Year Round’ in the brand's first ever global winter campaign. It was based on the fact that people are twice as likely to cancel plans in winter and hibernate; this campaign reminds us when we embrace it and just get out there, we live every moment.

2023年10月30日 · Designed to target beer lovers nationwide, the multi-faceted campaign features a new advert built around the mantra – “ Live Every Moment, All Year Round” – encouraging viewers to consider the premium taste of Peroni Nastro Azzurro all …

2023年10月31日 · Winter’s coming – last year there were giant hailstones in northern Italy, which may have been on the minds of Trouble Maker and Unbound Creative when they devised this first global winter campaign for Peroni Nastro Azzurro.

2023年10月30日 · Peroni Nastro Azzurro has launched its first ever global winter campaign, encouraging audiences to 'Live Every Moment, All Year Round'. Designed to target beer lovers nationwide, the multi-faceted campaign features a new advert built around the mantra - 'Live Every Moment, All Year Round' - encouraging viewers to consider the premium taste of ...

2023年11月2日 · London will see a focused campaign this December with a striking London bus takeover and premium, LED-infused wraps to help drinkers consider Peroni Nastro Azzurro for their festive social occasions. The advert will be assisted by a nationwide OOH featuring the first-ever winter-focussed creative from the super-premium Italian beer brand.

2025年1月21日 · Peroni’s festive ad has a beer bottle making a snow angel, and again is a strong performer on Brand Fluency, matching Rightmove’s 92%. It’s a nice visual joke with immediate brand recognition – one interesting thing about it is that Peroni have run this ad for two years running now. As System1’s Compound Creativity report shows ...