
Price-matching guarantees: Influences on pricing strategy in a …
2012年11月1日 · Firms in many industries, such as sellers of consumer goods, manufacturers and sellers of industrial goods, and those who operate e-commerce, use price-matching guarantees (PMGs). Previous theoretical research on PMGs focuses on three explanations: price collusion, price discrimination, and price signaling (Manez, 2006, Moorthy and Winter, 2006).
How Retailers can use Price Match Guarantees - dunnhumby
What is a Price Match Guarantee? A PMG is essentially a promise by the retailer to refund the difference if the customer, post-purchase, finds a lower price elsewhere. PMGs have been used in both wholesale and consumer markets by major retailers worldwide, such as Walmart, Tesco, and Best Buy to name a few.
Price-Matching Guarantees with Endogenous Consumer Search
2010年6月25日 · Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a lower price elsewhere within a specified period after purchase, the retailer will match that price and refund the price difference.
Price matching guarantees and consumer search - ScienceDirect
2013年1月1日 · PMGs impacts on search behavior, increasing reservation prices of consumers. Higher reservation prices allow firms offering PMGs to raise list prices. An indirect strategic effect is that no PMG firms raise their prices themselves. Comparing prices between firms with and without PMGs underestimates effect of PMGs. The more consumers ex...
Price-Matching Guarantees with Endogenous Consumer Search
2016年8月26日 · Price-matching guarantees (PMGs) are offered in a wide array of product categories in retail markets. PMGs offer consumers the assurance that, should they find a...
Model of retail price match guarantees - ScienceDirect
1997年7月1日 · Price match guarantee (PMG) policies are steps taken by retailers to satisfy buyers when there is a difference between their own price on a specific item and a rival retailer's selling price on the identical or a nearly identical item at about the same time. In some instances, the retailer simply declares it will match any rival's lower prices.
双通道价格匹配保证,Quantitative Marketing and Economics - X-MOL
许多零售商提供价格匹配保证(pmg),借此向客户保证,竞争对手为同一产品提供的任何较低价格都将得到匹配。 供应商有时还会通过其直接渠道向消费者提供PMG。
Interaction between manufacturer's wholesale pricing and retailers ...
2023年11月1日 · Our analysis uncovers that retailers refrain from offering PMGs when the manufacturer is granted the discretion to set discriminatory wholesale prices—even if such offers align with the manufacturer's preferences.
(PDF) Price-Matching Guarantees, Retail Competition, and Product …
2003年1月1日 · Price-matching guarantees (PMGs) are offers to match a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and their...
Price-Matching Strategy: Implications of Consumer Behavior
2019年12月15日 · Price-matching guarantees (PMGs) are offers by which retailers promise to match any lower price offered by the competition for the same merchandise.