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An integrative model of new product evaluation: A systematic ...
A survey of new product evaluation models - ScienceDirect
Enhancing consumer evaluation of new products: The role of …
New product acceptability evaluation and improvement model …
An integrated approach to concept evaluation in a new product ...
An integrative model of new product evaluation: A systematic ...
Imagination Difficulty and New Product Evaluation - Zhao
A survey of new product evaluation models - ScienceDirect
Telling (mis)fitting new product stories: The role of consumer ...