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  1. An integrative model of new product evaluation: A systematic ...

  2. A survey of new product evaluation models - ScienceDirect

  3. Enhancing consumer evaluation of new products: The role of …

  4. New product acceptability evaluation and improvement model

  5. An integrated approach to concept evaluation in a new product ...

  6. An integrative model of new product evaluation: A systematic ...

  7. Imagination Difficulty and New Product Evaluation - Zhao

  8. A survey of new product evaluation models - ScienceDirect

  9. Telling (mis)fitting new product stories: The role of consumer ...