In 2005, MTV2 rebranded into a youth-oriented music channel for teens and young adults aged 12 to 24 and introduced a new logo nicknamed "The Two-Headed Dog"; the two heads of the dog were made to represent rock and hip-hop, the two main music genres aired on the network.

And now, as almost everybody who has a TV or a computer or walks down the street in a major urban area knows, that creative monster has spawned a new baby beast, the remade MTV2, with its alpha-male, two-headed dog logo. “It’s totally male-centric, pure entertainment,” says Tina Exarhos, MTV’s executive vice president of marketing.

2005年2月1日 · What on Earth is the two-headed dog? It’s the new logo for MTV2 and the creature behind MTV’s viral-marketing campaign to create all-important buzz for MTV2’s new look and programming....

2025年3月8日 · MTV2 Series Development is the production arm of MTV2. Visuals: On a sky blue background, a crimson version of the MTV2 logo (which consists of a silhouette of a dog with 2 heads, with the left head facing to the left and the right head facing to the right) is sprayed in. Then, the words:

In 2005, MTV2 rebranded with a new logo: a two-headed Rottweiler dog. Billboard reported that the double heads of the dog were made to represent rock and hip-hop, the two sides of music on MTV2.

"After developing interest in what this two-headed dog thing was all about, we hit them with the payoff. Filling in the pieces about the new logo and re-launch of MTV2."

In an effort to bring MTV2 out of MTV's shadow and establish its own distinctive voice, the network remade itself into a frontline destination for cutting-edge trendsetters with a taste for funny, extreme and unexpected entertainment—a transformation symbolized by a bizarre new logo featuring a two-headed dog.

MTV2 placed posters with nothing but the logo and a URL which led viewers to a Night Agency-created website filled with online games, offbeat art and nearly 30 viral videos that all conformed to...

MTV2 is a Bradland Pay TV Channel that was owned by Paramount Networks Bradland. It was launched on May 3, 2002. To Learn More About the Bradland feed of this Channel, See Here. On May 3, 2002, MTV2 was Launched in Bradland. In 2005, MTV2 Updated its logo to the 2 …

In 2009, MTV2 was given a new logo, nicknamed "The Two-Headed Dog"; as a result, Razer rebranded to MTV2 2013–present