The Spartan helmet and other official MSU trademarks are a distinctive visual shorthand for the name “Michigan State University.” When used in a way that represents the university, our marks are treated like logos and should align with the standards for their use as marks.

The Spartan helmet is a simple, strong and iconic mark that symbolizes Michigan State University. MSU students, faculty, staff and alumni around the world refer to themselves as Spartans. All MSU administrative and academic units may use the Spartan helmet.

Download MSU logos, marks, graphic elements, color palette and templates here. Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to download the necessary files.

Michigan State University (MSU) The MSU Communications and Brand Strategy site includes the MSU Brand Toolkit (including MSU Brand Standards), downloadable MSU graphics, templates, MSU photos and other communication tools.

These wordmarks enable units to leverage the equity of the university’s primary marks while strengthening the overall MSU brand. The downloadable packages contain a variety of file formats, color combinations, and sizes to fit a wide-range of print and digital needs.

The MSU Brand Studio website provides outlines and minimum identity standards required for university materials and logos, and provides guidelines that show how to work with various elements of the brand (fonts, patterns, photography, etc.)

2025年3月3日 · MSU’s main logo features a Spartan helmet. This is a long-standing badge associated with the Michigan State Spartans, which got their heroic nickname in the first half of the 20th century.