New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing …

M-Marketing or Mobile Marketing is a marketing strategy that is currently used to reach consumers through their mobile devices. It has become a very effective channel for …

2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by …

M: Marketing 8e emphasizes that marketing adds value-and essential theme woven throughout the print and digital elements. It's an exciting time to study marketing! Marketing continues to …

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What is M-Marketing? It is the use of mobile devices as a means of advertising, that establishes a commercial communication channel between users and advertisers. This type of platform …

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2020年1月3日 · chapter 1 Overview of Marketing. chapter 2 Developing Marketing Strategies and a Marketing Plan. chapter 3 Digital Marketing: Online, Social, and Mobile. chapter 4 Conscious …