2024年2月27日 · Lemon: How Volkswagen's Ad Influenced American Consumers to Embrace European Cars. The Power of Self-Deprecating Humor in Rehabilitating the Car Company's.

Lemon柠檬意为不良品、次品，通常用来描述生产缺陷。 广告直接自称这款车子是不让人满意的，以此来表现大众对产品质量要求的严格。 不自夸甲壳虫的质量优质以及生产过程的严格把 …

2015年3月19日 · Several ideas formed the basis of pre-1960s advertising. A popular idea still used today has its origins in the 1940s. It is the Unique Selling Proposition (USP), a term …

Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality cars. [5] The "Lemon" campaign …

The Lemon ad from Volkswagen is by most accounts, the undisputed best ad of all time. Great copywriting, a twisted message, and so much more, it was a revol...

2019年7月31日 · 说起甲壳虫史上最著名的广告，莫过于 Think Small 和 Lemon 。 这两则文案不仅为甲壳虫的品牌形象建立了基础，还 引发了一场被称为“创新革命”的广告营销浪潮。 …

2017年3月23日 · Following the success of Think Small, the advertisement titled "Lemon" left a lasting legacy in America - use of the word "Lemon" to describe poor quality cars. "Lemon" …

In 1960, Volkswagen ran what may have been its most famous ad ever: Lemon. The one-word headline described a 1961 Beetle that would never make it to a dealer.

2013年6月17日 · “We pluck the lemons; you get the plums" was the concluding sentence of the single page black-and-white no-frills advert that appeared in Life magazine on April 11, 1960. …

Actually ‘Lemon’ is a classic VW advert created in a time when their ‘think small’ campaign was voted best of all time by Ad Age, (and even referenced by Don Draper in Mad Men!) Their …