How Lee Iacocca leveraged the K car’s success to save Chrysler - Hemmings
2019年7月7日 · The K car, however, kept Chrysler solvent through the Eighties, and while success does have many fathers, Iacocca generally gets the credit for positioning the K car …
Lee Iacocca - Wikipedia
Lido Anthony "Lee" Iacocca (/ ˌ aɪ. ə ˈ k oʊ k ə / EYE-ə-KOH-kə; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, …
"If You Can Find A Better Car, Buy It": The Story Of The K ... - HotCars
2021年10月27日 · Thanks to the brilliant marketing by Lee Iacocca, the Plymouth Reliant and Dodge Aries were branded as the “Reliant K”, and the “Aries K”. American consumers knew …
The Cars That Saved Chrysler: 1981 Plymouth Reliant K and Dodge Aries K
2021年12月26日 · It’s no stretch at all to say that when the K-cars arrived in 1981, they saved the Chrysler Corporation. And while the carmaker’s flamboyant CEO Lee Iacocca is often …
How Lee Iacocca saved Chrysler, then almost destroyed it, then ...
2018年10月31日 · In 1982, the Chrysler name appeared on a K-car with the LeBaron. This was a bold step for a marque which 20 years earlier advertised that it would never make small cars.
Lee Iacocca, Pioneering Automotive Executive, Has Died - Road & Track
2019年7月3日 · Lido Anthony "Lee" Iacocca, the automotive executive who pioneered the Ford Mustang and enacted a bold turnaround plan that saved Chrysler from bankruptcy, died at his …
The Rearview Mirror: Lee Iacocca’s Special K
2023年8月12日 · Chrysler’s front-wheel drive compacts save the company from almost certain death. There was a note of triumph in the air. With employees cheering, Chrysler Corp. …
Historiography: Chrysler, Iacocca and the K-Car
2021年3月14日 · I am talking about Lee Iacocca and Chrysler's K-Car comeback. What made the Chrysler story more compelling was the timing of its comeback – a true eleventh-hour rescue …
Chrysler Wanted a Lamborghini-Badged K-Car - Road & Track
2019年9月23日 · When Lee Iacocca had Chrysler buy Lamborghini in 1987, he had a vision: Lamborghini-branded Chrysler luxury sedans. In 1986, I left Ford for Chrysler, joining a group …
How Lee Iacocca leveraged the K car's success to save Chrysler
2019年7月7日 · The K car, however, kept Chrysler solvent through the Eighties, and while success does have many fathers, Iacocca generally gets the credit for positioning the K car …