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    • The logo is the primary branding element of LAU. It is composed of an emblem (the Phoenician ship within an arched frame), the ‘LAU’ initialism and the ‘Lebanese American University’ wordmark in both Eng… 展开

    VERSIONS

    There are 2 diferent versions of the logo: ¡ Dark Green Logo: to be used on white or light backgrounds ¡ White … 展开

    Clear Space Requirements

    The logo should always be surrounded by a blank space that allows it to breathe and remain clear. This blank space must be equivalent to the height of the ‘L’ letter of the initialism, whatever the size of the logo. 展开

    Placement

    The university logo should always be positioned in the top left-hand corner on English applications and in the top right-hand corner on Arabic applications. LOGO 展开

    Co-Branding

    When LAU is the organizer of an event, the LAU logo should be placed in the top left-hand corner and visually look more prominent than the rest of the organizers. THE 展开

    DON’TS

    ¡ Do not change the color of the logo ¡ Do not distort or stretch the logo ¡ Do not use the logo at an angle ¡ Do not frame the logo ¡ Do not add a stroke around the logo ¡ Do not apply any effects or dropshadows to the logo ¡ Do not mo… 展开

    COLORS

    The primary color palette is the base for all university applications. Dark Green is the oficial LAU color. It is the core color of the brand that helps identify LAU. Anthracite is the color used for the text on all LAU stationery items … 展开

     
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