The BMW Intelligent Personal Assistant is activated by saying “Hey BMW” or using a button on the steering wheel and uses large language models to help you on your way. Enter a destination via touch or with a voice command, and the 3D Head-Up Display will project your navigation guidance directly onto the road.

2025年2月17日 · The “Heart of Joy” is the new central computer combining drivetrain and driving dynamics functions in a single powerful unit. It will undergo the ultimate endurance test in a uniquely high-performance test rig called the BMW Vision Driving Experience. This article tells you more about what the innovative control unit actually does.

2025年2月16日 · BMW’s Heart of Joy redefines EV performance with Dynamic Performance Control, optimizing power, braking, and torque for ultimate driving dynamics.

2009年6月18日 · the joy of life, joy in progress, in beauty, in feelings, and of course the joy of driving, the "sheer driving pleasure" - with more vitality and less consumption. Through the theme of "joy", the new brand communication focuses on two main points: the efficient dynamics and the aesthetic design of BMW brand vehicles. JOY IS AND. NOT OR. BMW ...

2025年2月18日 · BMW集团推出新款概念车「BMW Vision Driving Experience」，将于 2025 年上海车展正式公开亮相。 原型车已于美国高性能驾驶中心进行了终极测试，也验证了Neue Klasse 电动驾驶体验开发计划的成熟度，未来驾驶几乎完全依靠能量再生进行煞车。

2022年10月31日 · 这呼应了品牌于 2010 年 4 月引入中国市场的“宝马之悦（Joy is BMW）”全球战略主题：将“悦（Joy）”从单一的驾驶乐趣进阶为品牌整体精神气质。 自此它所做的一切，包括性能升级、外观优化、营销互动，就是让消费者切切实实、全方位感受到宝马的“愉悦”。

“JOY”是宝马品牌长期以来的核心诉求，“ BMW 之悦”是“JOY”的丰富内涵在中国社会和文化背景下的提炼。 此次品牌战略宣传是宝马首次把品牌核心推到前台和消费者直接进行更为情感化的沟通。 史登科博士认为，这一举措符合现实中宝马客户群的真实情况，并将有力扩展客户范围。 为此，宝马中国专门注册了 书法字体 的 “悦”字，作为统一使用的形象标识，并在平面广告的创意中添加“水墨画”、“京剧”等 中国元素，以此呼应中国文化中对“悦”的理解。 史登科 博士承诺，宝马将在 …

Pure, generous, and yet simple in its essence: JOY is that spark hiding around the next corner, waiting to breathe warmth into everyday life, even at the heart of a cold winter. In a collection of short stories, BMW captures the JOY that surrounds us all, found in just three letters.

2025年2月16日 · The BMW Vision Driving Experience test vehicle demonstrates how the Heart of Joy works using illuminating colour codes on the wheel rims: acceleration is indicated in green, energy recuperation in blue and braking using the friction brakes in orange. Four totally new super-brains will go to work in the BMW of the future.

2023年9月5日 · Just before concluding the event, BMW’s CEO, Oliver Zipse, made a dramatic return to the stage, clutching a mysterious black box. This enigmatic contraption, known as the “Heart of Joy,” is set...