2024年5月31日 · Integrated Marketing Communication (IMC) is a strategic approach used by organizations to create a unified and seamless experience for consumers to interact with the brand or organization. IMC integrates all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, to deliver ...

2023年7月31日 · Integrated Marketing Communications (IMC) is an approach to marketing communications (MarCom) that integrates all forms of communications across different marketing channels to create consistent messaging across all brand communication channels and ensure a unified brand experience for customers.

2024年3月7日 · Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target audience. It’s a strategic approach that guides communication and tactics used …

Integrated Marketing Communications (IMC) is a process under which a company integrates and coordinates all its communications channels to deliver a clear and consistent message. The main aim of IMC is to ensure two things, which are, firstly the consistency of the message that they want to deliver and secondly the complementary use of media.

4P Marketing Mix 4C： 是由美国学者 罗伯特 ·劳特朋教授于1990年在其《4P退休4C登场》的文章中提出的与4P相对应的理论：客户（Customer）、价格（Cost）、便利（Convenience）、传播（Communication）。

To effectively communicate with the target market, IMC should be carefully planned and implementation. The implementation involves using the four components of the promotional mix: public relations, sales promotions, personal selling, and advertising.

促销组合（Promotion Mix）的本质是整合营销传播。 整合营销传播指将传统广告（Advertising）、数字营销（Digital Marketing）、公共关系（PublicRelations）和销售促销（Sales Promotion）这四类传播工具整合。

Integrated Marketing Communication (IMC) Mix advertising, sales promotion, direct response, public relations, personal selling and social - the selection of tools that an organisation uses synergystically to communicate its message

2025年2月4日 · IMC enables you to pick the proper mix. You can seamlessly integrate various methods for the best results, including advertising, public relations, direct marketing, sales promotion, and digital marketing strategies. This synergy enhances the overall impact of your campaigns, maximizing reach and engagement.

In today’s marketing environment, promotion involves integrated marketing communication (IMC). In a nutshell, IMC involves bringing together a variety of different communication tools to deliver a common message and make a desired impact on customers’ perceptions and behavior.