整合营销传播 （Integrated Marketing Communication， IMC），1992年，全球第一部IMC (Integrated Marketing Communications )专著《整合营销传播》，作者是美国 西北大学 教授 …

整合营销传播（integrated marketing communication），简称IMC，是将与企业进行市场营销有关的一切传播活动一元化的过程。并不是一个新概念。最开始是唐·舒尔茨博士提出并扩散开来 …

2023年7月31日 · Integrated Marketing Communications (IMC) is an approach to marketing communications (MarCom) that integrates all forms of communications across different …

2024年3月7日 · Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target …

2024年3月1日 · Integrated marketing communication (IMC) is a strategic approach that integrates various marketing channels to create a consistent brand message. It involves coordinating …

2024年9月5日 · Integrated marketing communications (IMC) is a concept and process that enables brands to create consistent messaging across all channels. As a strategy, it entails …

What is an integrated marketing communication strategy? Integrated Marketing Communication (IMC) strategy refers to the strategic approach where all forms of a company’s …

2024年1月9日 · Integrated marketing communications, or IMC, is a strategic approach to marketing communications that evolved alongside the beginnings of modern digital marketing. …

Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. …

2024年10月10日 · Integrated marketing is a strategy to align brand messages at all customer touchpoints. Formally known as integrated marketing communications (IMC), this marketing …