The primary logo pairs the shield with a wordmark set in a customized version of HBS Graphik. An official mark containing the name of the School must appear on all materials intended for external audiences when space allows.

Harvard Business School has two primary logos: the name logo and the shield logo. A name logo (either the horizontal or stacked version) must appear on all materials intended for external audiences. The shield logo is optional when the horizontal name logo is used, but is required when the stacked name logo is used.

HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions. Logos

The Harvard Business School logo may be used on official HBS marketing materials (brochures, flyers, Web sites, etc.). (Note that this does not include an individual's activities outside of their assigned Harvard Business School duties.)

Executive Education Logo Guidelines. The new HBS brand system includes a new primary logo composed of a modern wordmark locked up with the established shield. The vertical wordmark extension is the preferred version and should be the standard usage when space allows.

The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS name and logo.

NETWORK AND ACCESS. Network Infrastructure; Enterprise Mobility; Wireless Solutions; Managed Services