While the sustainability conversation is still “dominating consumer priorities and the fashion agenda,” according to our latest State of Fashion report, Gen Z’s relationship with fashion is complicated. On one hand, Gen Zers express a desire for …

Mar 18, 2022 · Generation Z cares more about sustainable buying decisions than brand names, a new survey shows. This first generation of “digital natives” is inspiring other age groups to act more sustainably.

3 days ago · Gen Z strongly favors sustainable fashion choices, with 66% willing to pay more for environmentally friendly products. The average Gen Z closet contains about 15% thrifted and reworked pieces. Over 60% of Gen Z shoppers look for secondhand options before buying new items, and the global secondhand market is expected to reach $350 billion by 2027.

Oct 1, 2024 · Gen Z consumers care about the environment yet they are tempted by ultra-fast fashion. What explains this cognitive dissonance?

Apr 30, 2021 · According to recent study, Gen Z Shoppers Demand Sustainable Retail, the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are most willing to spend 10 percent...

Nov 18, 2024 · Gen Z's love for sustainable products is nothing new but how is the most dynamic generation of our times dealing with the price of quality and brands' choices? Quality or price? A recent study shared new insights on Gen Z and Millennials' shopping tastes and approaches to sustainable brands.

May 19, 2024 · Faced with the environmental consequences of fast fashion and lingering inflation, Generation Z is changing its shopping habits.

May 28, 2022 · Research shows that 62% of Generation Z prefer to purchase from sustainable brands and are willing to pay more for ethically produced goods

May 22, 2023 · About 54% of Gen Z (ages 18-24) and 57% of millennials (ages 25-39) said sustainability is important to them. Yet, those generations are the leading consumers of fast fashion. In ThredUp’s 2022 Gen Z Fast Fashion Report, 72% of college students reported having shopped fast fashion in the past year.

Nov 22, 2024 · Australian Gen Zs say they are willing to pay more for brands that have a positive impact on society. Yet, at the same time, we have witnessed the meteoric rise of ultra-fast fashion from online, direct-to-consumer retailers such as Shein, Temu and Boohoo.