Freedom of Movement (FOM) is South Africa's go-to premium online fashion & lifestyle retailer. Shop quality selections of clothing, footwear, accessories and more.

An aspirational and responsible brand that connects people through delivering authentic lifestyle products and experiences, now available in the UK. Hand-crafted leather trainers, vellies and bags, designed for adventure and made to last.

Buy premium bags online or in-store at Freedom of Movement. Browse our range of recycled or leather bags for work, travel or leisure. Shop now >>

We want to be known as an aspirational and responsible South African brand that connects people through delivering authentic lifestyle products and experiences.

Freedom of Movement was founded in 2013 by brothers who had a passion for design and entrepreneurship, as well as a dream to create a proudly South African-born lifestyle brand. Growing up in a house of 4 very social and sport enthusiastic boys, our parents had their hands full more often than not.

165K Followers, 847 Following, 2,490 Posts - Freedom Of Movement (@fombrand) on Instagram: "Premium South African lifestyle brand. STAY FREE & KEEP MOVING @fombrand_uk"

Super high quality and very nice textures and materials. Love it. Love the shoes, but as a first time buyer of FOM I didn't know what size shoes to get. The shoes run very small so I sent two pairs of shoes back for an exchange, but only received one pair and have had no follow up from my email to the support team.

FOM Master Brand System represents the brand's strategy and visual identity gudie lines

Built on an elevated, custom-moulded, lightweight rubber sole. Crafted for versatility, it seamlessly fitting into any wardrobe while delivering all-day comfort. Available now online & your nearest …

FOM is a master brand that encompasses multiple sub-brands, each with its own unique attributes and mission statement. These sub-brands are designed to connect and support the overarching FOM brand, while also targeting specific audiences with tailored tools and resources.