What is Ethnographic Research? — updated 2024 | IxDF
3 天之前 · Ethnographic research is a qualitative research method to study human behavior and societies and culture. The most common methods of ethnographic research are participant …
7 Simple Ways to Get Better Results From Ethnographic Research
Qualitative research, however, attempts to understand the human and social phenomena much more deeply, and on a case-by-case basis. You’ll have probably realized by now that …
The Benefits of Using Ethnographic Research for User Experience …
Discovering needs that aren’t met. Unlike user research which is often focused on what a user needs from a specific product; ethnographic research takes a further step back and looks at …
What is User Research? — updated 2024 | IxDF - The Interaction …
User research essentially splits into two subsets: Qualitative research – Ethnographic field studies and interviews are examples of methods that can help you build a deep understanding of why …
Ethnography | The Encyclopedia of Human-Computer Interaction, …
In ethnomethodologically informed ethnographic research on work, the understanding of any work setting is derived from the study of that setting itself, rather than from any highly structured …
What is Quantitative Research? — updated 2024 | IxDF
Quantitative research is the methodology which researchers use to test theories about people’s attitudes and behaviors based on numerical and statistical evidence. Researchers sample a …
Analysing Your Ethnographic Research with User Experience in Mind
This week we’ve been looking at the benefits of ethnographic research for the user experience design; we’ve also taken a look at some techniques which can enhan...
User Research: What It Is and Why You Should Do It
User research, or “design research,” as it’s sometimes called, covers a wide range of methods. It can mean anything from doing ethnographic interviews with your target group, to classical …
Contextual Interviews and How to Handle Them | IxDF
The research team needs to adequately prepare for a contextual interview and determine what they will examine with the users and how this will be done. This should be distilled into a …
Two More Techniques that Can Help You Get Better Value from ...
Ethnographic research’s biggest benefit is uncovering the unknown and that means you need to bring the whole team’s expertise to bear on the research in order to derive the maximum …