In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired.

Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

2022年6月14日 · Pacvue for Amazon/Walmart软件支持用户设置不同时段的广告支出，精细化管理每日广告预算。 今天我们介绍的 分时竞价 概念，通常被称为分时投放（dayparting），其目标是提高广告支出的效率，即允许用户在一天中的某些时段关闭广告，在设定的时段运行广告。 如果没设置好分时投放，或是不使用此功能，广告预算将很快耗尽。 以下场景可以为您的亚马逊/沃尔玛广告减少低效支出，提高ROAS。 在高峰时段 展示广告. 不同品类的高峰时段可能有所区别 …

In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio or television program apropos for that time period is aired. This method originated in broadcast media, but it has evolved into a powerful tool for digital advertising as well. A Guide to Dayparting

Dayparting is a term used in the advertising industry to describe dividing up a day into specific sections, or "parts" for the purposes of selling different products or services. Dayparting is most commonly used in relation to TV and radio programming, but it …

2021年7月21日 · 在 Google Ads 和 Facebook Ads 中使用 Dayparting. 在 Facebook 广告计划或 Google Ads 中使用分日技术非常简单。 这两个平台都允许您编辑广告时间表以在一天中的特定时间投放，或在特定日期安排广告。

2021年10月20日 · 你可能不熟悉Dayparting这个词，其实就是把投放广告开启的时间设置的更加精细。 转化率在一天之内会有波动，Dayparting设置广告开关可以设置在顾客购买意愿比较高的时间段。

Dayparting is also known as daily and hourly scheduling. It is the practice of dividing a day into segments and using different forms of programming for each of those time slots. In the context of digital signage, it refers to offering the right content at the right time of day for a specific audience.

2024年12月11日 · What is dayparting? Simply put, dayparting is a strategy that allows marketers to display their ads during specific times of the day when their audience is most likely to engage. This straightforward yet effective approach helps optimize ad spend and dramatically improve campaign performance.

2024年10月9日 · Dayparting is a strategic approach in HR and workforce management that involves dividing the workday into distinct time segments to optimize scheduling, productivity, and resource allocation. It considers factors like peak business hours, employee preferences, and operational needs to create more efficient and effective work schedules.