Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.

2022年12月17日 · Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or "cobranding")...

2020年10月6日 · Co-branding is the strategy that strives to capture the synergism of combining two well-known brands into a third, unique branded product (Rao and Ruekert, 1994). In other words, a co-branding strategy will introduce a new product or service to the market.

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2023年8月22日 · Co-branding is a strategic partnership between two or more brands that jointly develop a product, service or customer experience. By leveraging each other’s...

2023年2月17日 · Co-branding is a marketing strategy where two brands collaborate together with the end goal typically being a new, collaborative product. We’ll cover more examples shortly, but one well-known co-branding partnership involves McDonald’s and their McFlurry options.

2025年3月18日 · Co-Branding is a powerful strategy in which two or more brands collaborate to create a product or service that leverages their combined strengths. This blog thoroughly examines Co-Branding, highlighting its advantages and disadvantages, offering practical strategies, and providing real-world examples. Read on to learn more.

2023年8月4日 · Co-branding involves the collaboration of two or more distinct brands to create a product or service that carries both identities. It’s a high-reward strategy that can help brands...

2019年4月10日 · Co-branding is a powerful marketing alliance two or more companies form to create a product or service that encompasses aspects of each brand by collaborating on financial and creative resources. See how you can apply this strategy to your marketing plan!

co-branding合作品牌策略也是一种复合 品牌策略，指两个公司的品牌同时出现在一个产品上，这是一种伴随着市场激烈竞争而出现的新型品牌策略，它体现了公司间的相互合作。 一种产品同时使用 企业合作 的品牌是现代 市场竞争 的结果，也是 企业品牌 相互扩张的结果。 这种品牌策略现在很常见，比如“ 一汽大众 ”、“ 上海通用 ”、“ 松下 —— 小天鹅 ”等等。 跨界合作 对于品牌的最大益处，是让原本毫不相干的元素，相互渗透相互融合，从而给品牌一种立体感和纵深感。 可以 …