Learn how to align your CRM strategy with corporate social responsibility (CSR) and manage your customer relationships in an ethical and sustainable way.

2022年1月8日 · Cause-Related Marketing (CRM) is one of the most versatile activities among the Corporate Social Responsibility (CSR) initiatives. Though CRM is extensively researched, however, only a few authors have performed systematic literature reviews on CRM.

2025年1月31日 · This article will go over the best CSR software so you don’t have to waste more time doing the research and can spend more time serving your employees, your community and the planet at large. We’ll break down 10 CSR tools, look at their pros and cons, and see which app is best suited for which purpose.

CSR is about addressing social and environmental issues through responsible business practices, whereas CRM is about managing customer interactions to build long-term loyalty. Despite their differences, incorporating both CSR and CRM into your …

This article tries to focus on the difference between CSR and CRM and to understand how companies use the concept of CRM as a marketing strategy. A Number of Corporations are incorporating CSR as the prime policy of their business.

2025年3月21日 · Discover the best CSR software and find the right tool for your team. Compare features, pros + cons, pricing, and more in my complete guide.

目的 本研究旨在评估感知原因相关营销 (perceived-CRM) 对回购意向 (CRIN) 的影响。 此外，品牌形象（BIMA）和客户满意度（CSAT）将这种关系作为中介变量连接起来。 特别是，感知企业社会责任（感知-CSR）的作用促成了新兴经济体感知-CRM和BIMA、感知-CRM和CSAT之间的这种联系。 设计/方法/方法 本文采用定量方法。 基于对感知 CSR、感知 CRM、BIMA、CSAT 和回购意向的全面文献回顾，作者评估了这些结构对新兴市场回购意向的影响。 研究样本由涵盖消费 …

2024年2月16日 · Customer Relationship Management (CRM) is a multifaceted approach that allows businesses to manage their interactions and relationships with customers. It involves the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support activities.

CSR & CRM - Free download as PDF File (.pdf), Text File (.txt) or read online for free. This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities.

2023年8月14日 · CSR and CRM: Aligning corporate social responsibility (CSR) with customer relationship management (CRM) enhances authenticity and credibility and resonates with consumers. Sustainable Commitment: Integrating CRM with CSR showcases long-term dedication to social causes, avoiding one-time marketing tactics.