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An ID featuring the CBS 1987-88 slogan. Aired in November 1987.

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A lens flare brightens everything up, turning the CBS eye sky blue and the text white. Trivia: In CBS Evening News episodes which aired between May 18, 2009 and 2015, a picture of this ID and the 1989 ID were visible to the left of the front news desk. Variants:

CBS Unveils Newly Evolved Brand Identity Across All Divisions and Platforms. Business Wire. Retrieved on February 8, 2022. Community content is available under CC-BY-SA unless otherwise noted.

"We've Got It All Together" "Where the Good Times Are" "Have We Got a Fall For You" "The Best Is Right Here" "See the Best... CBS" "Catch the Brightest Stars" "The Hot Ones" "There's Something in the Air" "Turn Us On, We'll Turn You On" "Looking Good" "Looking Good Together" "Reach for the Stars" "Great Moments" "We've Got the Touch" (version 1) "We've Got the Touch" (version 2) "We've Got the ...

Share the Spirit of CBS (1986) Designed by Sheryl Gold Productions. Animated by Cranston-Csuri Productions.

KCBS/CBS commercials, 10/30/1987. Topics KCBS, TV 2, CBS, 1987, commercials, Los Angeles Item Size 44.5M . Aired during Beauty and the Beast. - Clairol Nice & Easy ... - CBS ID - The Broadway (Holiday Sale) - Simon & Simon promo - KCBS 2 News topical/ID - …

All the letters form "CBS" in its corporate font, and are all white. Afterwards, a gold CBS eye logo goes through "CBS", changing the letters from white to green for "C", blue for "B", and red for "S", before stopping next to them.

This is CBS's network ID from 1987Note: I Do Not Own Anything Belongs To Respective Copyright Owners, No Copyright Infringement Is Intended.