Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes).

2024年4月25日 · Category management optimizes how your retail team accesses products, maintains buyer/supplier relationships, and executes the procurement process. Do you want to efficiently source products and increase margins? That's the main objective of category management tools.

2024年8月13日 · Category management involves input and strategy from various retailers and manufacturers so that they can deliver better results for their customers. Category management began in the late 80s/early 90s so that there could be better collaboration between companies to benefit consumers.

2023年3月30日 · Find out how category management works in retail, why it is used for managing product segments and procurement, and what tools can help with pricing and strategies

Category Management is a function at retail and ecommerce businesses, where related products are grouped together under separate product categories, in order to manage their performance more efficiently.

2023年1月10日 · Category management provides a tool for overcoming the challenges in the marketplace and positioning your products to sell. It lets you identify your weaknesses, gaps in the market, and the best steps to take to keep growing.

2023年3月16日 · Category management can help retailers increase sales and revenue within each category and across the entire store, by optimizing product assortments, pricing, and promotions. By analyzing sales data and forecasting demand, retailers can optimize inventory levels and reduce stockouts and overstocking, leading to improved profitability.

Category management is a strategic approach to retail and product management that optimizes the assortment of products to meet consumer demand and maximize sales and profits in a retailer’s procurement category.