Brand image is the overall impression that customers have about your business. It encompasses everything from your reputation to the perceived reliability of your products or services to the general vibe that your brand gives off to the public.

The Amazon brand image. Similar to the Amazon tone of voice, Amazon’s image is modern and sleek. The company’s logo has evolved a few times over the years, along with its chosen color palette. However, the brand generally takes a simplistic approach to imagery.

2025年1月2日 · The new Amazon logo, introduced in 2024, incorporated several updates highlighting the brand’s modernity and uniqueness. The central element—the iconic smile-arrow—remained a key feature, stretching from the letter “a” to the letter “z” to reflect the company’s slogan about its wide range of offerings, “everything from A to Z.”

2023年8月21日 · Discover the evolution and meaning of the Amazon logo—insight into the iconic smile arrow and its impact on global brand identity.

2019年7月5日 · Amazon’s very first brand mark included a very literal interpretation of its name: an image of the Amazon River against a blue background and a caption declaring itself “Earth’s biggest...

2023年2月28日 · What is the brand identity of Amazon? And especially what are the element examples of Amazon, and their image? We speak a lot in the blog post.

Amazon Brand Positioning using the brand key model, based on an Amazon Brand Audit. What is Amazon's Brand Strategy?

2023年10月7日 · Explore the journey of the Amazon logo's evolution, its symbolic elements, and its influential role in shaping e-commerce and brand identity.

2024年5月6日 · Explore Amazon's logo evolution and discover how its unique design reflects the brand's journey. Learn valuable branding lessons for your business journey.

2023年7月27日 · The Amazon brand guidelines are rules and suggestions describing how sellers, partners, and affiliates can use Amazon’s brand assets, such as brand logos, icons, images, fonts, and names. Let’s explore some of the essential Amazon Brand …