4P营销理论（The Marketing Theory of 4Ps），是以产品（product）、价格（price）、渠道（place）、促销（promotion）为核心的营销理论。 1953年，尼尔·博登在美国市场营销学会的就职演说中创造了“市场营销组合”这一术语，其意是指市场需求或多或少地在某种程度上 ...

2024年8月9日 · The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key factors that are involved in introducing a product or service...

2024年12月10日 · Marketing professionals use a marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing objectives. The four Ps are one type of marketing mix and refer …

2024年6月18日 · The four Ps of marketing are product, place, price and promotion. In an article in Advertising Age, Bob Lauterborn introduced the four Cs, which he stated was a...

2022年10月11日 · The principle of the 4P Matrix is that marketing decisions usually fall into four controllable categories: product, place, price and promotion. Carefully positioning your product in each category will generate the greatest response from your target market.

2024年11月7日 · The 4Ps of marketing is a framework used to create a marketing strategy. They can be used to help you understand the marketing mix, which includes the four key elements of product, price, place, and promotion.

2023年9月19日 · One such framework is the 4Ps of Marketing, which stands for Product, Price, Place, and Promotion. In this article, we will delve into each of these components, providing you with a comprehensive understanding of how they work together to …

What are the 4 P’s of Marketing? The “4 P’s of Marketing” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, which is a set of tools that a company uses to influence consumers into buying its product.

The 4Ps of Marketing model, also known as the marketing mix, is a tool that can help you offer the right product in the right place, at the right time, and at the right price. The model begins by helping you create a product that your customers actually want to buy and moves on to help you determine where you will sell your product, how much ...

In marketing, the 4Ps model, also known as the marketing mix, is a fundamental framework that represents the four key elements or variables that a business can control to influence the success of its marketing efforts.