4P营销理论（The Marketing Theory of 4Ps），是以产品（product）、价格（price）、渠道（place）、促销（promotion）为核心的营销理论。 1953年，尼尔·博登在美国市场营销学会 …

2024年8月9日 · The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion. These are the key factors that are involved in …

2024年12月10日 · Marketing professionals use a marketing mix—or a combination of tools and methodologies—to develop strong marketing strategies and achieve their marketing …

2024年6月18日 · Sometimes referred to as the marketing mix, the four Ps help guide businesses in the creation of winning business ideas that deliver what customers want, where and how …

2022年7月12日 · But the Four Ps of Marketing are more than just an abstract idea: they are a very important marketing concept that you can use to advertise your new business, optimize your …

The 4 Ps of marketing—product, price, place, and promotion—is a concept that summarizes the four basic pillars of any marketing strategy. By focusing on these four pillars, you can improve …

2024年7月30日 · What Are the 4 Ps of a Marketing Mix? The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author …

The 4P Marketing Strategy is a fundamental framework that businesses use to develop and execute their marketing plans. It consists of four key elements: product, pricing, place, and …

What are the 4 P’s of Marketing? The “4 P’s of Marketing” refer to the four key elements comprising the process of marketing a product or service. They involve the marketing mix, …

The marketing mix, also known as the four P's of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion. By paying attention to the following …