2009年6月2日 · In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

2008年1月1日 · An easy reading scientific book along the lines of Stumbling On Happiness and Blink, Sway explains in easy to understand prose why we hang on to stocks as they tank, why people are often more willing to sacrifice out of altruism than for monetary reward, and why appearances can deceive.

2020年9月8日 · After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: was his father one of the jumpers?

2009年6月2日 · In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

2021年8月31日 · After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: was his father one of the jumpers?

Sway is a deeply vulnerable memoir about a man’s redemption and triumph over loss, obsession, abuse, and addiction—a story that needs to be told, but more importantly, heard.

In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.