2012年3月1日 · Building on the literature of relationship management, this study explores the way organization type influences the nature of the organization–public relationship. Three types of organization–public relationship were examined (nonprofit organization–volunteer, retailer–consumer, and political party–member) and which were mapped to ...

2015年4月24日 · Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at...

2003年4月1日 · Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship...

2021年3月26日 · In this chapter the domain of relationship management (RM) is discussed and the notion of the RM mid-range theory is introduced. The first section highlights the socio-economic duality of RM and presents the core characteristics of the RM business model.

The term relationship management refers to the process of managing the relationships between an organization and its internal and external publics. In this context, John Ledingham (2003) defined an organization-public relationship as “the state which exists between an organization and its key publics in which the actions of either can impact ...

Relationship management theory specifies how to build toward symmetry (managing organizational–public relationships around common interests and shared goals) and when to apply that approach (over time).

2015年1月18日 · This chapter reviews the theory of relationship management including the emergence of relationships as the central focus of public relations, the concept of managing relationships, de-

The purpose of this paper is to share the explicate and the linkages among relationship management quality indicators, of organization-public relationship were; trust, commitment, community involvement, participation and satisfaction, and types of organization-public relationship status.

This chapter traces the emergence of the relational perspective and the shift in focus from communication practices to the management of organization-public relationships. Moreover, the importance of expectations in the development and nurturing of relationships is explored.

Increasingly, scholars and practitioners are defining public relations as relationship management. The investigation reported herein is an attempt to identify through qualitative research and verify through quantitative research relationship dimensions upon which good organization-public relationships are initiated, developed, and maintained.