The Aflac Duck became the symbol of Aflac’s new Duckprints campaign designed to raise money and awareness for childhood cancer. 2014 Aflac’s brand recognition soared in 14 years from 11 percent to 94 percent, ranking it among the most well-known companies in the world.

2024年8月26日 · The duck is the iconic mascot of Aflac’s insurance company. It appeared in 1999 when it was designed by Kaplan Thaler Group for marketing purposes. However, it didn’t become part of the logo until much later, taking a prominent place in the foreground.

In 2005, Aflac changed its logo to include the duck. The first advert with the new logo features Gilbert Gottfried (then-voice actor of the duck) at a pet store because the duck kept saying, "Aflac!".

2024年6月8日 · In early 2000 when insurance company Aflac (AFL) was attempting to increase its brand recognition, which at the time was hovering around 11%, longtime CEO Dan Amos decided to take a risk.

2024年1月30日 · Aflac’s iconic mascot, the Aflac Duck, is one of the most recognizable figures in marketing and advertising. The quirky duck has appeared in Aflac’s television commercials and print ads since 2000, helping build brand awareness and …