2006年9月1日 · Hedonic shopping value reflects the value received from the multisensory, fantasy and emotive aspects of the shopping experience, while utilitarian shopping value reflects the acquisition of products and/or information in an efficient manner and can be viewed as reflecting a more task-oriented, cognitive, and non-emotional outcome of shopping ...

Hedonic and Utilitarian are two different approaches to measuring the value or satisfaction derived from a product or experience. Hedonic focuses on the emotional or sensory pleasure gained from consuming a product, while Utilitarian focuses on the practical benefits or usefulness of …

2006年10月1日 · Findings from the large-scale study indicate that utilitarian value is more strongly related than hedonic value to preference towards the Internet retailer and intentions and that shopping frequency can play a moderating role.

Hedonism and Utilitarianism are both ethical theories that focus on maximizing happiness and pleasure. However, they differ in their approach to achieving this goal. Hedonism emphasizes individual pleasure and the pursuit of personal happiness, while Utilitarianism prioritizes the overall happiness of the greatest number of people.

We show that hedonic decisions involve tracking the variabil-ity of a binary variable, whereas utilitarian decisions require the maintenance of a distribution over a vector of object labels.

2018年6月11日 · The findings are as follows: hedonic shopping value is positively associated with utilitarian, ρ = 0.56; hedonic and utilitarian exhibit positive main effects on satisfaction, buying intention, loyalty, perceived benefits and search for information; in general, these associations are stronger (vs weaker) for utilitarian value; the effect size ...

2009年1月1日 · As compared to utilitarian shopping value, hedonic value appears to have a stronger impact on word of mouth communication, but the two types of shopping value have an equal effect on loyalty. Lastly, utilitarian value has also demonstrated a stronger influence than hedonic value in terms of repatronage intentions ( Jones et al., 2006 ).

We address our research question of how two different consumption situations—hedonic and utilitarian—influence consumers' choice and the compromise effect. Based on the literatures concerning different types of valuation, we predict that the compromise effect will be stronger in the utilitarian versus hedonic consumption situation.

Results show that both utilitarian and hedonic shopping values have positive impact on satisfaction and behavioral intentions of consumers. However, hedonic shopping value has greater impact than utilitarian shopping value. The reason of this is the fact that apparel shopping is related on hedonism.

2024年11月14日 · Hedonic shopping is defined by the emotional and enjoyable experiences experienced by buyers, while utilitarian shopping focuses more on efficiency and practical needs.